Today I met the woman credited for the Lance Armstrong "LiveStrong" campaign. Aside from ever meeting the man who developed "Just Do It" this opportunity was actually pretty dang cool.
One of the best things about my program is the opportunity the Sports Marketing Center creates for us to network and to learn about the business from real professionals in the industry.
Since starting the program, I have met people from:
- UnderArmour
- Nike
- Adidas
- Seattle Seahawks
- Seattle SoundersFC
- San Francisco 49ers
- Sports agencies
- Marketing agencies
- and others
It is always interesting to hear about the work these people have done and it is especially fascinating to hear from the individuals that have created some of the most prominent marketing campaigns in the industry.
The lady who created "LiveStrong"! So cool.
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