Monday, May 5, 2008

MoFash08 success!

This weekend, the Santa Monica Stake held the first ever MoFash08: The Modest Fashion Show.

It was a total success and a whole lot of fun! From a small committee of about ten girls, we put on a high-fashion runway show that exhibited chic, yet modest, fashionable styles. I was almost overwhelmed at how well the event went and the turnout we received. I could not have asked for anything better!

From the participation of each girl on the committee we were able to:

- Secure participation from almost 20 companies including Stila Cosmetics, Downeast Outfitters, Shade clothing, and Eliza magazine.
- recruit 19 models, half of which were professional models and some on loan to us from the Ford Modelling Agency
- budget enough money to cover advertising, including newspaper ads, the rental of a runway, the rental of backstage curtains and equipment, a live DJ and purchase and borrow the clothes we needed to accomplish our goal
- attract probably 500 people, both church members and not
- hand out swag bags that included shirts, skirts, dresses, jewelery and other accessories to 100 lucky audience members
- recruit photographers and video crew to document this event to promote future shows for years to come
- recruit hair and make-up professionals to create the look we wanted

The show was a hit. I am proud of what we accomplished, not just in the show itself, but in our cause to promote modesty, virtue and self-respect. Nicely done everyone!

I forgot my camera, but I was able to take some pictures on my camera phone. We should have some photos and promotional videos available in the next few weeks.

The rental truck brought all of the stage equipment the night before and early in the day.

Doors were advertised to open at 3:00 pm. Guests began lining up at 1:30 pm. Swag bags are apparently very alluring...

By 2:30 we had at least 200 people in line.

Backstage, coordinating the outfits continued until the very start of the show.

These panels and the background panels on the stage were shipped in from Utah and made such a difference to the look of the show!

Once the show was underway, it was non-stop fun! For those of you who may recognize the model on the right, Carly (Shorten) took to the runway for the cause!

Like I said, I couldn't have been happy with the way everything turned out. With good people, some cash, many willing to volunteer their time and talents, anything can be a success.

5 comments:

Denise said...

Thanks for the VIP, it was impressive and entertaining.

dana said...

I'm super impressed you guys did this. Congrats on putting on a great production! I wish I could have attended. Can't wait to see more pics!

catharooni said...

so glad it was a success!! think ya wanna be a runway producer?? congrats on your accomplishment ...

Jill said...

Miriam! GREAT JOB!

My brother did a count and he said that it was just under 500! What a PR team you ladies turned out to be!

Travis Butterfield said...

that's pretty awesome. Though it has become a little trite, the aphorism "Modest is Hottest" is definitely as true today as it ever was. Way to go!